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Beschreibung
Franchising is an entrepreneurial option to new venture creation and development; whilst strategic service initiatives are entrepreneurial implementations facilitating sustainability, growth and wealth creation. This book identifies entrepreneurial orientation within a defined franchise system; with synergistic links to a strategic service vision. The outcome is an entrepreneurial service vision incorporating service quality, service profit chain, best practice and innovative implementations toward high-growth.
A Home Entertainment Perspective
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 18. März 2010 |
| Maße | 22 cm x 15 cm x 2.8 cm |
| Gewicht | 691 Gramm |
| Format | Softcover |
| ISBN-13 | 9783838351711 |
| Seiten | 452 |
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