Engaging communication applied to

The phenomenon of early pregnancy is the subject of debate in the world in general and in Cameroon in particular. The result is an increase in the fertility rate among young girls. The scientific literature is full of explanatory research on the phenomenon of teenage pregnancy, since it focuses on the various factors that can be acted upon to change behavior. In fact, persuasive communication is the preferred tool for raising awareness in the prevention of these pregnancies. However, a large body of research shows that while persuasive communication is often successful in changing social representations, beliefs, attitudes, and intentions to act on so-called harmful behaviors, it is less effective in changing actual behaviors. This is because the messages used in prevention campaigns create resistance and do not encourage individual involvement. In order to remedy this, engaging communication is more effective when it is preceded by a preparatory behaviour that has a commitment value.