Emergent Strategies Adopted on Organization Competitiveness

Sugar commodity is traded within Common Markets for Eastern and Southern African States and due to the competition scope in the sugar industry; treaties to safeguard the survival of the sector have been enacted. The Kenyan sugar industry suffers high cost of production, inefficiency, underutilization of factories and over-reliance of rain-fed farming making the Kenyan players noncompetitive. As a result, the industry has deployed strategies to improve their competence. The purpose of this study was to analyze industry emergent strategies on the competitiveness of sugar industry in Kenya a case of Mumias Sugar Company. The objectives of the study were to determine the effects of customer-driven strategies on the competitiveness of Mumias Sugar Company, to find out the available innovative strategies effects on its competitiveness, to examine the application of speed-based strategies effects on its competitiveness, and to determine the challenges faced by Mumias Sugar Company in creating competitiveness.