Effects of Strategic Alliances on Organizational Perfomance

As enthusiastists in the field of strategy, alliances and alliance building fascinates the writers. Alliances exist by more names than one, friendships, networks, unions, coalitions, associations. Their applicability is everywhere and benefits all as intended. From politics then to politics now, from business then to business now, the contribution of alliances cannot be wished away. From the stand point of every trader alliances are possible and beneficial.For the case of supermarkets alliances move backwards to production supply chain and forward to customer acquisition and retentiuon. Many superamarkets are keen to acquire supplies at least cost and resale at maximum benefit. This gives them a large range of price manipulation for competitve advantage.