Effects of sexual harassment at workplace evidence from the hotel industry

The Indian Hotel industry is one of the key components of the tourism sector. It has added to the general development of the administration segment. It has progressively formed into an industry that is delicate to the requirements of its clients.

Till the dawn of Independence, almost all the hotels in India were owned by the British or the Swiss except one - The Taj Mahal Hotel in Mumbai which was built by Jamshedji Nauroji Tata in 1903. After Independence, in 1951 the government recognized the importance of tourism sector and ITDC established as a Public Sector Unit. The Ashoka Hotel was built in 1956 in Delhi by the government to accommodate the delegates for UNESCO conference. After that, there has been a significant development and change for the betterment in this sector.

Until 10 years prior, the brand name of the inn was a noteworthy main thrust. Presently with the rising salaries of families and the expansion in specialty tourism, for example, eco-tourism, luxury tourism, and medical tourism, hotels companies have to re-look at their marketing strategies to focus more on product differentiation, consistency, customer satisfaction and customer retention.