Effectiveness of Social Media in Dissemination of Agri-Technologies

The widespread availability and convergence of communication technologies, digital networks and telecommunication etc. in India in recent years have led to unprecedented capacity for dissemination of knowledge and information to the rural community. However, rural population in our country still have difficulties in accessing crucial information in the forms they can understand in order to make timely decisions for better farming. In last few years innovative ideas came in to existence. Indian farming community is at present facing multitude of problems to maximize crop productivity. The use of information is wide and multifarious. But a very wide gap exists between the research level and actual practices. Therefore, in the backdrop of the issues discussed above, the present investigation has been planned to examine the effectiveness and communication technology (what¿s app) in transfer of agricultural technology as an effective tool for agricultural development.