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Beschreibung
The importance of experiential marketing, where people acquire products or services not only from the rational but also from the emotional, based on lived experiences. This type of marketing has generated innovation and competitiveness in the market, since it not only seeks to satisfy the customer but to motivate them and create value in their experience and this is achieved by triggering their emotions.
Conceptualization of Experiential Marketing
Details
| Verlag | Our Knowledge Publishing |
| Ersterscheinung | Januar 2024 |
| Maße | 22 cm x 15 cm x 0.4 cm |
| Gewicht | 96 Gramm |
| Format | Softcover |
| ISBN-13 | 9786207086276 |
| Seiten | 52 |
Schlagwörter
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