Effect Of Visual Merchandising Tools On Buying Behavior Of Youths

This book discuss at length about the various perspective of Organized retail outlets of retailing business in India at 21st Century. it delves in detail about the effect of visual merchandising tools and techniques adopted by organized retail store owners and its impact over buying behavior of youth for branded apparels. statistical analysis is done to find out the contribution in generating impulsive buying behavior. VM tools like Window display, Promotional Signage, store design/layout and retail store ambiance were chosen for analysis and recommendation/points to be taken care off by retailers is also identified. The book is extremely enlightening as far as understanding and applying retail knowledge is concern.