Effect of ICT adoption on university via education quality

This study investigated the impact of Information and Communication Technology (ICT) adoption on the competitive advantage of Yemeni universities, mediated by education quality. A questionnaire was distributed to a sample of 622 staff and students from the engineering and computer science colleges of Hadhramout University and the University of Science and Technology, out of a total of 651, achieving a 95.6% response rate. Results revealed a high level of interest in the study variables (ICT, education quality, and competitive advantage). A significant positive relationship was found between ICT adoption and competitive advantage, with education quality mediating this relationship. The study recommends developing a comprehensive ICT strategy aligned with university goals, prioritizing technologies that enhance teaching and learning, providing ICT training for faculty and staff, and encouraging technology integration in teaching methods.