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Beschreibung
Filling a gap in existing literature on revenue management systems, this book explores the use of business strategies which are specifically designed to have a positive impact on economic and financial efficiency. Focussing on services within the tourism industry, the author takes a new approach and identifies dynamic pricing and service differentiation as key components of strategic management. Providing fresh insights into an ever-expanding sector, this book will be a useful tool for those studying business strategy and management, as well as value creation theory, as it ultimately presents an integrated business management model which will ensure sustainability.
An Integrated Business Management Model
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 14. Januar 2019 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 423 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783030024161 |
| Seiten | 214 |
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