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This book delves into various aspects about the adoption of new protocols in today's Internet. The deployment and adoption of Internet protocols differ from the diffusion of end user-centred innovations, such as consumer-products, since the Internet is a complex system consisting of different stakeholders with conflicting interests. We consider several factors affecting the adoption of a new protocol. Based on these factors, we propose an adoption framework for Internet protocols, which can be used as a roadmap for analysing their potential deployment and adoption by stakeholders. We concentrate on two emerging Internet protocols intending to solve bandwidth allocation issues better; Multipath TCP (MPTCP), as well as ECN-like protocols for information exposure of the network congestion. We investigate the new challenges for the involved stakeholders, the viability of the different deployment scenarios, as well as the business models that may be enabled. Finally, we consider how to give the right incentives to the involved stakeholders for adopting the aforementioned protocols.