E-Commerce: Development, E-Marketing and Trends

Seminar paper from the year 2002 in the subject Engineering - Industrial Engineering and Management, grade: 2,3 (B+), Pforzheim University (Industrial Engineering Faculty), course: Foreign Language Seminar, language: English, abstract: In the early 90s, the development of the Internet grew rapidly with an enormous speed. Electronic Commerce (E-Commerce) must be seen as a part of the economical process of the Internet-area. It¿s the first step of direct communication between users through the Internet. Before this, web sides were only created for presentations of companies or other publishing activities.

Today, the two parts ¿Business-to-Business¿ (B2B) and ¿Business-to-Consumer¿ (B2C) are the leading-markets of E-Commerce. B2B is the trading between companies on a direct way or through developed E-platforms. This E-market will be future¿s fastest growing sector.

The author Steffen Wittenauer gives a very good overview in this part of the early internet-history and takes the reader step by step to future themes of a communication-medium which is used by billions of people.