E-BUSINESS IN PAKISTAN: OPPORTUNITIES AND THREATS

This study identifies the characteristics of the independent variables i.e. governmental, organizational, human and technological conditions and the dependent phenomenon of the success/failure of eBusiness projects in the background of Pakistan. A huge body of research is going to be unfolded, which if not managed properly, can nullify all the investments and efforts on eBusiness in the country. The study is based on survey approach; a questionnaire on continuous scale was used, where t-test, ANOVA, correlation and regression analysis were done for statistical analysis of primary data. Out of 31 hypotheses, 22 were substantiated and the rest were rejected. This study finds that though the conditions are not much promising for eBusiness at the moment, yet growing interest of the private sector through viable investment and gradual improvement in infrastructure indicates more opportunities than threats for eBusiness in Pakistan.