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Doing Research in Business and Management: An essential guide to planning and undertaking your project

Doing Research in Business and Management: An essential guide to planning and undertaking your project

von Mark N. K. Saunders, Mark Saunders und Philip Lewis
Softcover - 9781292471792
66,49 €
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Beschreibung

Develop the essential skills and knowledge you need to complete your research project effectively.

Doing Research in Business and Management, 3e, is a concise and accessible guide designed to support you through your research project or dissertation. Explore eight easy-to-follow chapters covering key areas such as choosing your research topic, critical literature review, research design and collecting and using data. Every chapter provides supporting learning features to help you build and check your understanding and reflect on what you have achieved.

This new edition is fully revised and updated throughout to address contemporary issues and challenges in research methods, including changing online technologies and the use of Gen-AI in research. New research in practice examples consider illustrations from both ChatGPT and Copilot, which are mindful of the developing AI environment and variations in universities policies on their use.

Additionally, the third edition now provides real-world case studies at the end of every chapter. Written by contributors, these connect chapter topics to short up-to-date scenarios illustrating various aspects and perspectives of doing research.

As a result, this the essential text to help you grow confidence in your research skills and complete your project with success.

Details

Verlag Pearson Education Limited
Ersterscheinung 09. Dezember 2025
Maße
Gewicht 488 Gramm
Format Softcover
ISBN-13 9781292471792
Auflage 3. Auflage
Seiten 328

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