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Hardcover - 9789811044687
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Beschreibung
This book addresses the discursive construction of corporate identities in social media on the part of Chinese corporations, particularly highlighting how followers of corporate social media co-create corporate identities during firm-follower interactions. Toward this end, it pursues an integrated sociolinguistics approach combining e.g. thematic analysis, interactional analysis and in-depth interviews. Readers will also find extensive information on the brand-new dialogic framework of corporate identity formation. The book offers an insightful and revealing guide for both practitioners/trainers and teachers in corporate communication who are faced with the challenges of managing public relations and corporate images in the age of social media. It can also serve as a valuable case study for those readers who are fascinated by the Chinese economy and discourse analysis of the Chinese language.
An Integrated Sociolinguistics Approach
An Integrated Sociolinguistics Approach
Details
| Verlag | Springer Singapore |
| Ersterscheinung | 09. Dezember 2018 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 265 Gramm |
| Format | Softcover |
| ISBN-13 | 9789811351471 |
| Auflage | Softcover reprint of the original 1st ed. 2017 |
| Seiten | 152 |
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