Dimensions of Strategic Intent Execution and University Performance

Universities worldwide are facing challenges arising from a high level of competitiveness and pressure to deliver their strategic intents according to their mission and vision statements; however, they lack the capacity to sustain achievement of their full potential. Empirical evidence suggests the existence of performance complexities in universities, but few endeavours have been directed towards understanding the manner in which the execution of strategic intent affects performance of universities in Kenya. This study sought to investigate dimensions of strategic intent execution and performance of universities in Kenya. The specific objectives of the study were: assess the effect of organisational leadership, strategic communication, and strategy alignment variables on performance of universities in Kenya; assess the combined effect of dimensions of strategic intent execution on performance of universities in Kenya; establish the mediating effect of process execution on the relationship between dimensions of strategic intent execution and performance of universities in Kenya.