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#DigitalMarket: The influence of the new consumer profile

#DigitalMarket: The influence of the new consumer profile

von Fernanda Cirino
Softcover - 9786207318469
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Beschreibung

The aim of this study was to understand and analyze the new forms of sociability on the Internet, through a deeper understanding of cyberculture and cyberspace, to identify the factors driving the growth not only of the digital market in Brazil and Belém, but also the ways in which companies have come to communicate with their clients. Based on the foundations of theorists and thinkers on the digital scene, research was also carried out on the advertising market in Belém, where three advertising agencies in the city were interviewed and analyzed in order to understand the current market situation and demand in the region.

An analysis of the work of communication agencies in Belém do Pará

Details

Verlag Our Knowledge Publishing
Ersterscheinung 27. März 2024
Maße 22 cm x 15 cm x 0.5 cm
Gewicht 125 Gramm
Format Softcover
ISBN-13 9786207318469
Seiten 72

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