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Beschreibung
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?
Business Challenges and Opportunities
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 22. Oktober 2002 |
| Maße | 22.9 cm x 15.2 cm |
| Gewicht | 315 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349666706 |
| Seiten | 196 |
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