DIGITAL MARKETING AND ADVERTISING

This report "Digital Marketing and Advertising in a small business", in Peru, has the general objective "to establish how digital marketing influences advertising in a small business", using the quantitative approach, and applied research, descriptive level and with a correlational design, with two variables that are digital marketing and advertising, given the size of the company, surveys were conducted to 15 customers and 5 workers. The results are favorable, therefore, are positive for the small company, which will contribute to its emergence, since at present it does not have advertising for its low economic resources, through digital marketing will eradicate this problem, creating profitability, efficiency, effectiveness and will give an added value to the company.