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Digital marketing activities applied in successful digital startups

Digital marketing activities applied in successful digital startups

von Steluta Capell
Softcover - 9783330519473
39,90 €
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Beschreibung

The digital economy is very dynamic in terms of technologies and software, as innovation in this field move very fast. In this ecosystem, starting a digital business is not an easy task. In contrary: the failure rate proves the risk to be extremely high. Under these circumstances, there is a lot to learn from entrepreneurs that are successfully facing the challenges of a rapidly changing digital economy. This book aimed at determining the digital marketing activities that are most used by successful digital startups in Germany. The goal is to give digital startups founders, CEOs and managers in Germany an indication about the practices in successful startups.

in Germany

Details

Verlag AV Akademikerverlag
Ersterscheinung 05. Juni 2017
Maße 22 cm x 15 cm x 0.8 cm
Gewicht 197 Gramm
Format Softcover
ISBN-13 9783330519473
Seiten 120