Digital Business Models in the Mobility Sector. Using Components and Types to Understand Existing and Design New Business Models

Recent advances in digital technologies have initiated a fundamental digital

transformation of the mobility sector. This shift means that managers must understand new

digital business models such as carsharing, ridesharing, and crowd navigation. For research,

the digital transformation of the mobility sector is an especially interesting phenomenon, as it

is different from transformations in other sectors in the way that digital technologies must be

combined with physical products. This thesis turns to the business model concept to increase

the understanding of the above described phenomenon by investigating three research

questions: (1) Along which business model components do existing products and services in

the mobility sector differ? (2) What new types of digital business models have emerged in the

mobility sector? (3) How can firms use business model components and business model

types for business model innovation?