Digital Business and E-commerce

Digital Business and E-Commerce Management, 8th edition , develops your knowledge and skills in digital technology, media and data to help you thrive in an increasingly harsh and competitive environment.

Engaging and informative, this industry-leading text helps you understand the strategies and tactics that organisations use to optimise internal processes through digital channels for marketing and supply purposes.

Key features include:

• updated content with the latest information on AI and a focus on digital business
•  up-to-date information to support your learning around digital transformation
• New diagrams and business models to develop your understanding of business concepts and customer user journeys
• reader-frienly and accessible writing style 

With a further host of features to enhance your learning experience, you will come to see why this is a bestselling text.