Developing Marketing Strategies

Marketing is of interest to everyone whether they are marketing goods, services, properties, places, events, information, ideas or organizations. Information can be produced and marketed as a product which is essentially created by schools and universities in form of research findings, services offered and distributed to library users. This book is based on the understanding that the documentation centre is a custodian of social memory and its products or services must be marketed. The integration of marketing into library services is helpful because it reinforces and reiterates the basic values and beliefs of the profession in a changing environment. Marketing library services is not just a question of money, but of the attitudes of the staff and the entire organization. This book sought to investigate the existing Documentation centre services, the marketing strategies employed, the extent of marketing, the challenges facing the staff while marketing their services and suggested relevant marketing strategies. This book is essential for librarians, Deans of schools, Heads of Departments and a must read for Senior Management of Institutions who make and implement policies.