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Determinants of Online Social Networks for Successful Business

Determinants of Online Social Networks for Successful Business

von Akwesi Assensoh-Kodua
Softcover - 9783659694165
54,90 €
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Beschreibung

This piece of work is an exploratory investigation that seeks to introduce online social networks platforms for business. Result confirms the theoretical argument that the strength of user satisfaction plays a crucial role in determining continuance usage of this novel business model. The discovery of the research tendered out a valuable practical implications for individuals who desire to offer commercial activities on online social networking technologies, to seriously consider building trust and maintaining user satisfaction to sustain their businesses.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 06. August 2015
Maße 22 cm x 15 cm x 0.9 cm
Gewicht 209 Gramm
Format Softcover
ISBN-13 9783659694165
Seiten 128