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Beschreibung
This book shows how to build successful luxury brands using the power of sensory science and neuro-physiology. The author introduces – based on inspiring business cases like Tesla, Louis Vuitton, Chanel, Hermès, Moncler, Louboutin, or Sofitel in industries such as Fashion, Automotive or Leisure – groundbreaking scientific methods - like the Derval Color Test® taken by over 10 million people - to predict luxury shoppers’ preferences and purchasing patterns and illustrates common and unique features of successful luxury brands. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
The Science of Pleasing Customers’ Senses
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 04. Januar 2019 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 300 Gramm |
| Format | Softcover |
| ISBN-13 | 9783030100759 |
| Auflage | 2018 |
| Seiten | 170 |
Schlagwörter
Anthropologie, Anthropology, Arbeits- - Wirtschafts- und Organisationspsychologie, Branding, Consumer Behavior, Industrien und Branchenstudien, International Business, Internationale Wirtschaft - Internationales Management, Luxury, Marken und Markenkonzepte, Marketing und Vertrieb, Neuroscience, Neurowissenschaften
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