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Beschreibung
"In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness"--Publisher marketing.
Applying Psychology and Behavioral Economics
Details
| Verlag | O'Reilly Media |
| Ersterscheinung | Juli 2020 |
| Maße | 23.1 cm x 17.8 cm x 2.2 cm |
| Gewicht | 704 Gramm |
| Format | Softcover |
| ISBN-13 | 9781492056034 |
| Auflage | 2nd edition |
| Seiten | 200 |
Schlagwörter
Computernetzwerke und maschinelle Kommunikation, Industrial Design, Interfacedesign - Benutzerfreundlichkeit (Usability), Internet / Programmierung, Internet / Publishing - Web-Site-Design, Kognitive Verhaltenstherapie, Produktdesign, Psychotherapie / Verhaltenstherapie, Schnittstelle (EDV), User Experience - UX, Verhaltenstherapie, Web-Grafik und -Design, Webprogrammierung
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