Designing a Strategic Communication Plan

The achievement of organisational objectives depends, to a large extent, on the effectiveness and efficiency of its communication processes. When these objectives refer to educational quality criteria such as pertinence, coverage and relevance, the massification of Information and Communication Technologies (ICT) represents a milestone in the interaction forms and processes of teaching and learning, therefore, the integration of ICT in education has a high strategic value. Consequently, studies related to the levels of technological use constitute a necessary and valuable input to promote improvements in teaching and learning processes, as well as in educational management processes, and the results of the research entitled Factors Associated with the Level of Use of ICT as a Teaching and Learning Tool in Official Educational Institutions (IEO), by Said & Valencia (2015) identify, in general, low levels of ICT use in different actors of the Official Educational Institutions (IEO) of the Department of Atlántico.