Data Model for Social Networks

In spite of various research efforts on World Wide Web as a social network few attentions have been given for a micro-level study and analysis of the structure of the Web graph from the perspective of social network analysis and graph theory.Apart from the structural properties of Web graph the study of the properties of its pages or nodes are necessary to provide content information that can yield valuable insights about the underlying social networks.However, in some Web-based social network applications, there can be a need for simultaneous retrieval of both structural and node-based information.So,it is necessary to design a data model for storage and retrieval of both structural and node-based information. Again,for evolutionary Web graph the data model should be temporal.In this monograph, the design of a new generic and comprehensive data model proposed to meet the mentioned requirements.The novel techniques associated with this design and processing for structural, node-based and composite queries discussed.This book can help social or information scientists,online marketing professionals or anyone associated with popular research on social networking for better analysis.