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Document from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, SEGi University & Colleges (SEGi University Malaysia), course: Bachelor of Business Management, language: English, abstract: AaramShop, a web-based grocery platform developed by Vijay Singh, MD, and CEO currently operating in the Asia Pacific area, India. AaramShop is a hybrid retail platform that enables sales and marketing of Fast Moving Consumer Goods /CPG brands to "short on time or high on stress" shoppers. To the consumer, AaramShop provides unparalleled access to their favorite neighborhood Kirana store. The company is succeeding and thriving in the new era of simultaneous integrated online shopping and e-commerce on the same platform through technology.
Upon reading the "Emerald Emerging Markets Case Study" done upon AaaramShop, I hereby attempted, analyzed, evaluated and justified the answer to the question given with the case itself. Endeavor beginning with understanding then responding to the expectation of customers and ways AaramShop performs to factors that contributed their success, barriers and their delivery model they adopt.
My aim was to prepare a report for the lecturer and my audience to deliver my knowledge, understanding, and indulgence over the case study by bestowing relevant examples from other journals/websites to support my arguments and point of view. Also at the end, I have recommended my justification towards sets of strategies that Aaramshop might adopt for future survival.