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Customer Satisfaction In Organized Retailing: A practical book to know customer satisfaction factors in the retail sector

Customer Satisfaction In Organized Retailing: A practical book to know customer satisfaction factors in the retail sector

von Suresh Reddy Jakka
Taschenbuch - 9783659145001
93,90 €
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Beschreibung

Customers evaluate customer service by comparing their perceptions of the service delivered with their expectations. Thus, to improve service, retailers need to close the gaps between the service delivered and the customers' expectations. This gap may be reduced by knowing what customers expect. Customer satisfaction is a growing concern among businesses, throughout the world particularly in service sectors like retailing,. Today, manufacturing and service companies, large and small, use 'satisfaction research' to determine the critical product and service attributes that provide customer satisfaction. Retailers need to concentrate majorly on various factors of Customer purchasing patterns, Product/Service parameters, Interior atmosphere, Internal/External facilities, Customer support staff, Store brand products. For the study,a sample size of 1200 customers was selected from three retail malls from Hyderabad city,India namely, Hyderabad Central, City Centre, and MPM mall, Sample is drawn from each mall 400 customers were selected with systematic random sampling. To analyze the data various statistical tools like chi-square test, means, factor analysis,etc.,are used.

Details

Verlag LAP Lambert Academic Publishing
Ersterscheinung Oktober 2013
Maße 220 mm x 150 mm x 24 mm
Gewicht 606 Gramm
Format Taschenbuch
ISBN-13 9783659145001
Auflage Nicht bekannt
Seiten 396

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