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Customer Retention Strategies Employed by Banks in Zimbabwe

Customer Retention Strategies Employed by Banks in Zimbabwe

von Garikanai Shoko
Softcover - 9783659442179
61,90 €
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Beschreibung

The issue of global financial crisis caused customers to panic and this affected all the economic sectors across the globe. However,customers in banking industry were the ones hard hit to an extend that they now have a disinclination towards the banking sector. ln developing countries such as Zimbabwe where the economy has taken a nose dive due to mismanagement,the situation has become difficult for banks to retain customers if they loose them. Customer retention has become a big issue hence needs proper strategies

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 12. August 2013
Maße 22 cm x 15 cm x 1 cm
Gewicht 233 Gramm
Format Softcover
ISBN-13 9783659442179
Seiten 144