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Beschreibung
Customer Relationship Marketing in Indian Steel Industry This book will help students and practitioners to understand the complex issues that marketing professionals deal with on a regular basis in forming, maintaining and enhancing relationship with their customers in B-2-B market. This book includes extensive literature survey on relationship marketing and describes in detail with concrete examples, how to formulate, implement and co-create successful relationship marketing programs for building relationship with firm's strategic customers.
Theory and Practice
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 08. November 2012 |
| Maße | 22 cm x 15 cm x 2.4 cm |
| Gewicht | 584 Gramm |
| Format | Softcover |
| ISBN-13 | 9783659297946 |
| Seiten | 380 |
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