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Beschreibung
The authors argue that the best strategic approach for a company or organization is to regard customer loyalty as a continuing response to changes in society and that this perspective is often neglected in favour of shorter term considerations. They present a new approach that builds upon social and economic research to provide practical guidelines.
A Guide for Time Travelers
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | November 2005 |
| Maße | 22.9 cm x 15.2 cm |
| Gewicht | 454 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349546435 |
| Auflage | 1st ed. 2006 |
| Seiten | 174 |
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