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Softcover - 9783319381404
53,49 €
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Beschreibung
Customer focus is the most important challenge of the future. Providing good customer service depends on how well companies know their customers and clearly identify their needs. Availability of customer knowledge, which is knowledge from, for and about the customer, thus becomes crucial in offering customized products or services. This can be gained most efficiently from direct interaction with customers, but requires the use of interpersonal and organizational soft skills. This book presents the interrelationship between customer knowledge management, customer focus and soft skills and also provides concrete advice on how the management of customer knowledge can be optimized.
Leveraging Soft Skills to Improve Customer Focus
Leveraging Soft Skills to Improve Customer Focus
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 18. Juli 2014 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 4675 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783319050584 |
| Auflage | 2014 |
| Seiten | 207 |
Schlagwörter
Arbeits- - Wirtschafts- und Organisationspsychologie, Human Resource Management, Industrial and Organizational Psychology, IT in Business, Market Research and Competitive Intelligence, Market Research/Competitive Intelligence, Marketing, Marketing und Vertrieb, Marktforschung, Personalmanagement - HRM, Unternehmensanwendungen, Wirtschaftsmathematik und -informatik - IT-Management, Work and Organizational Psychology
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