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Beschreibung
Customer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore growing trends in Experience Psychology, Social Media and Neuroscience and their impact on Customer Experience that businesses need to understand to gain preference, loyalty and market share.
Future Trends and Insights
Details
| Verlag | Palgrave Macmillan UK |
| Ersterscheinung | 09. September 2010 |
| Maße | 23.5 cm x 15.5 cm |
| Gewicht | 341 Gramm |
| Format | Softcover |
| ISBN-13 | 9781349320271 |
| Auflage | 1st ed. 2010 |
| Seiten | 199 |
Schlagwörter
Business Strategy and Leadership, Businesskommunikation und -präsentation, Corporate Communication, Customer Relationship Management, Kundendienst, Management, Management und Managementtechniken, Marketing und Vertrieb, Medical Sociology, Medizinsoziologie, Sales and Distribution, Strategisches Management
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