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Beschreibung
Doctoral Thesis / Dissertation from the year 2002 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.3, University of Nottingham, language: English, abstract: Although there is a substantial literature on customer (dis)satisfaction and complaining behaviour, relatively little progress has been made in developing a theoretical understanding of how consumer evaluate a company?s response to service failure and ... Die Arbeit erhielt den ITB Wissenschaftspreis 2004
Details
| Verlag | Examicus Verlag |
| Ersterscheinung | März 2012 |
| Maße | 21 cm x 14.8 cm x 2 cm |
| Gewicht | 415 Gramm |
| Format | Softcover |
| ISBN-13 | 9783867467438 |
| Auflage | 2. Auflage |
| Seiten | 284 |
Schlagwörter
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