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Softcover - 9783319872070
246,09 €
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Beschreibung
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Details
| Verlag | Springer International Publishing |
| Ersterscheinung | 06. September 2017 |
| Maße | 21 cm x 14.8 cm |
| Gewicht | 563 Gramm |
| Format | Hardcover |
| ISBN-13 | 9783319619842 |
| Auflage | 1st ed. 2018 |
| Seiten | 328 |
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