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Beschreibung
This book explores the concept of customer citizenship behaviour. The book identified and defined constructs and concepts that are essential to business wellness in todays business-scape. It also identified key antecedents to customer citizenship behaviour and key benefits that firms stand to enjoy when they elicit citizenship behaviour from customers. The book is a must read for marketing managers, enthusiasts of business, as well as teachers and students of marketing and business administration and management. It is also a handy guide to business consultants with a penchant to create successful businesses for clients.
How to Elicit and Sustain Customers' Extra-Role Behaviours
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 19. Februar 2020 |
| Maße | 22 cm x 15 cm x 1.2 cm |
| Gewicht | 292 Gramm |
| Format | Softcover |
| ISBN-13 | 9786200570994 |
| Seiten | 184 |
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