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Customer-Centricity in Organized Retailing

Customer-Centricity in Organized Retailing

von Jishnu Bhattacharyya, Manash Kumar Sahu, Manoj Kumar Dash und Shivam Sakshi
Hardcover - 9789811935923
90,94 €
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Beschreibung

This book provides a compendium of cutting-edge knowledge for an efficacious retailing strategy, with lessons from the organized retailing sector in India. It explores customer needs and their impact on developing successful retailing strategies and organized retailing in emerging economies with changing consumer behavior. It discusses the importance of developing appropriate retailing strategies in the context of an emerging economy, being agile and forward-thinking to implement a customer-centric approach across the retail value chain's upstream and downstream actions, and the requirement of clarity on the exact tools and techniques that will allow the retailers to move from their present product-centric state to the looked-for customer-centric state.

This book aids the practitioners in developing and adopting a culture of customer-centricity and focuses on various retail strategy concepts and their implementation. It aims to present the multifaceted and multifarious questions of retail marketing in two studies, where each study provides a comprehensive solution.


A Guide to the Basis of Winning Strategies

Details

Verlag Springer Singapore
Ersterscheinung 27. Juni 2023
Maße 21 cm x 14.8 cm
Gewicht 373 Gramm
Format Hardcover
ISBN-13 9789811935923
Seiten 175

Schlagwörter

Betriebswirtschaft und Management, Business Analytics, Business and Management, Einzel- und Großhandel, Marketing, Marketing und Vertrieb, Trade and Retail, Wirtschaftsmathematik und -informatik - IT-Management

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