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Beschreibung
In the world of business, no organisation can exist without customers. The customer is the one that sustains businesses by paying organisations for products and services. It is therefore important for organisations to establish good relationships with the customers/clients. Establishing such relations is not easy. Organisations need to commit the necessary resources and funds to ensure that customer relationship management (CRM) initiatives work. This book will provide insight to both students and practioners on how to acquire, sustain, grow and retain loyal customers.
Enhancing lasting gainful relationships
Details
| Verlag | LAP LAMBERT Academic Publishing |
| Ersterscheinung | 26. August 2022 |
| Maße | 22 cm x 15 cm x 0.9 cm |
| Gewicht | 233 Gramm |
| Format | Softcover |
| ISBN-13 | 9786205495940 |
| Seiten | 144 |
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