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Beschreibung
Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.
Using Innovative Ideologies to Build Breakthrough Brands
Details
| Verlag | Oxford University Press |
| Ersterscheinung | September 2012 |
| Maße | 23.9 cm x 15.4 cm x 2.5 cm |
| Gewicht | 609 Gramm |
| Format | Softcover |
| ISBN-13 | 9780199655854 |
| Seiten | 416 |
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