Crucial Strategic Factors for Survival of Oligopolistic Industry

The Cement market is oligopolistic with more or less homogenous product as in this Indian Market in which control over the supply of a commodity is in the hands of a small number of producers and each one can influence process and affect competitors. In India, there are various cement manufacturers who market cement and attempt to prove that they are different and better than other cement manufacturers¿ quality wise. The multiple brands available in the market make the brand selection a difficult process.The present project focuses on studying the customer purchase behavior process in selecting cement for construction. This will give an insight into the market and try to identify the major product features and services expected by the customers during cement purchase in India. This project focuses on finding out the major factors that influences their decision making in choosing cement in Indian context.