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Cross Cultural Consumer Behavior in an Emerging Economy

Cross Cultural Consumer Behavior in an Emerging Economy

von Devinder Pal Singh und Manoj Kumar Sharma
Softcover - 9783639718591
75,90 €
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Beschreibung

The book compares the cultures within a single country India. It is an outcome of research that hypothesized that a large country like India cannot be used as a surrogate for a single culture as the various regions within the country differ along geographic, climatic, economic, linguistic, and ethnic lines. The book compares four geographically distant cultures and unfolds the consumption patterns in these four cultures. It compares the Northern, Southern, Eastern and Western regions of India and advances the cross-cultural consumption differences in these four cultures.

Details

Verlag Scholars' Press
Ersterscheinung 10. Juni 2014
Maße 22 cm x 15 cm x 2 cm
Gewicht 477 Gramm
Format Softcover
ISBN-13 9783639718591
Seiten 308

Schlagwörter