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CRM in Telecommunications - A Comparative Study

CRM in Telecommunications - A Comparative Study

von Nivedita Veera Reddy und Sayulu Kuchi
Softcover - 9783659758485
79,90 €
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Beschreibung

This book is an attempt to study the telecom scenario in India with regard to the sudden and tremendous boom. The socio-economic profile of respondents,customer preferences, consumer behavior, customer satisfaction, customer expectations,etc. are studied in the various chapters. Graphs, tables are used to depict the qualitative analysis. This book has been written in simple and reader friendly language. This book will help readers analyse the trends in telecom and help the various telecom players to make amendments in the telecom industry in India.

Details

Verlag LAP LAMBERT Academic Publishing
Ersterscheinung 20. August 2015
Maße 22 cm x 15 cm x 2 cm
Gewicht 483 Gramm
Format Softcover
ISBN-13 9783659758485
Seiten 312