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Beschreibung
Master's Thesis from the year 2016 in the subject Tourism - Miscellaneous, grade: 1,5, Oxford Brookes University, language: English, abstract: Green marketing and branding is not a widely researched topic in a destination context. Therefore, this dissertation uses Switzerland and the new sustainable tourism campaign in 2017 as a case study to explore the field in terms of credibility and perception. The research is based on a document/website analysis, expert interviews and tourist questionnaires to explore and analyse opinions and views on the topic.
Details
| Verlag | GRIN Verlag |
| Ersterscheinung | 14. November 2017 |
| Maße | 21 cm x 14.8 cm x 0.9 cm |
| Gewicht | 185 Gramm |
| Format | Softcover |
| ISBN-13 | 9783668555792 |
| Auflage | 1. Auflage |
| Seiten | 120 |
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