Counter-Hegemony and Popular Communication

In the face of the hegemony of the communication monopolies that have historically made invisible the problems of the popular sectors in Ecuador and the region, heterogeneous expressions of popular and alternative communication have been configured in Latin America since the mid-1950s with the objective of disputing the dominant discourse. Currently, there is a need to build new communicational processes articulated with the dynamics of collective action and organization of various social actors. In this context, the proposal of the Network of Popular Spokespersons of Quito (RVPQ) arises in 2016, which proposes the creation of communication spaces and integrates young people from rural parishes of the capital in alternative communication processes that are constituted as tools for collective empowerment. This project aims to innovate conceptually by complexifying the analysis of popular communication in Ecuador and its relationship with rural contexts and youth organizational processes.