Corporate University (pre) Trends

This book presents the political, social and economic transformations intrinsic to the globalisation process. In this scenario, the phenomenon known as the Corporate University (CU) has emerged, whose mission is to train and develop human resources. The book reflects on the implementation of CUs in Brazil, covering the conflicts in higher education in general, the reasons for the creation of the corporate education modality and the alternative role that this CU can play. It is worth pointing out that the knowledge disseminated by the CUs does not include the human being in a broad formation. It is just another profitable strategy of the corporate world, according to which the term 'university' is favoured over 'training centre', trivialising knowledge and failing to stimulate in each worker an awareness of their role in society.