Corporate Social Responsibility: Perception of MBA Students of Kolkata

This work is intended to understand the perception of Corporate Social Responsibility (CSR) of the students pursuing their degree in Business Management. At present it is interesting to note the growing awareness of CSR along with the reluctance to implement it, as evidenced in the corporate failures worldwide. This intensifying problem is being addressed by academicians, consultants, legislators, entrepreneurs, managers and students to arrive at meaningful solutions. However, the role of the MBA student is crucial. A student¿s perception of CSR is an important factor in the process of refinement of the social dimensions of corporate practices as a student has every possibility to play any of these roles. This survey based study makes an observation that the students come out with a perception of CSR which is ill-informed and incomplete. The details of the business ethics syllabus in the MBA programmes are primarily responsible for perception making along with other factors.In this respect, the business schools can emerge as the strongest instrumental force in creating a well-formed perception of responsibility and care towards self, organization, community, society and nature.