Corporate Social Responsibility in the Educational Sector

This research is significant to the field of understanding services marketing, strategic management. The independent variable used in the study is Corporate Social Responsibility (CSR) and constructs used under independent variables are institutions' customer responsibility dimension, institutions' employee responsibility dimension, institutions' economic responsibility dimension, institutions' environmental responsibility dimension, and institution's societal responsibility dimension. The dependent variables used in the study are Customer Satisfaction (CS) and Corporate Reputation (CR). The research will provide an opportunity to add new findings to the phenomena of social responsibility on corporate reputation and customer satisfaction in the education sector especially for engineering colleges in Tamilnadu. This research will have implications for academic practitioners that would help the decision-makers of an educational institution to understand and formulating marketing and strategic management especially social responsibility policies to gain reputation and customer satisfaction in the market.