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Beschreibung
An exciting view of corporate philanthropy and how it can be considered in further an organization's business sustainability and affinity in the eyes of the consumer. Philanthropy can be viewed as a pillar with the broader corporate social responsibility mantra of an organization. In this sense, there are means to an end - both altruistic and capitalistic for organizations to strategically integrate philanthropy into all facets of the business model.
Details
| Verlag | Scholars' Press |
| Ersterscheinung | 19. März 2015 |
| Maße | 22 cm x 15 cm x 1.1 cm |
| Gewicht | 286 Gramm |
| Format | Softcover |
| ISBN-13 | 9783639705461 |
| Seiten | 180 |
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